Since 1860 TAG Heuer have dedicated themselves to creating the most accurate timing instruments for the world of sport. From inventing the first self-winding crown mechanism to the first ever double magnetic tourbillion, TAG Heuer have spearheaded innovations that have left their mark on history and still define the foundations of the watchmaking industry today.


This level of expertise, along with the ambition to constantly surpass oneself is infused into every watch in the TAG Heuer collection and has enabled TAG Heuer to continue pushing the limits of watchmaking. From the Aquaracer all the way to the Autavia the TAG Heuer collection has something in store for everyone.