TAG Heuer, Max Verstappen's Monaco Grand Prix lucky charm?

For the first time since 2019 the Monaco Grand Prix made a spectacular return this year and it’s safe to say that TAG Heuer pulled out all the stops to make this one special! As Official Watch of the Formula 1 Grand Prix de Monaco, TAG classically released a limited-edition Monaco timepiece prior to the race to mark the occasion.

This stunning, new Monaco Titan (CAW218B) sports a lightweight Grade 2 titanium case paired beautifully with a vivid, gleaming silver dial with accents of striking red. Under the hood, the 39mm watch is powered by a modern version of the legendary Calibre 11 automatic chronograph movement which is visible through the caseback.


Additionally, the watch is treated with Super-LumiNova and is water resistant to 100m. As for the strap TAG have opted for a professional looking alligator strap that cleverly nods towards the watch’s motor racing roots by intentionally reflecting the tyre grooves of racing cars.

Strictly limited to 500 pieces, this sporty piece is only available online and at TAG Heuer boutiques and is available to purchase now at an RRP of £6500 in the UK.


Riding on a high with their new release, TAG Heuer kicked off the Grand Prix weekend with a private reception on Friday held at the iconic Automobile Club de Monaco - which they have been a partner of since 2011. (P.S. If you haven’t already, feel free check out our previous review here of the TAG Heuer Monaco Automobile Club de Monaco CAW211K watch that TAG produced to commemorate becoming an official partner of the ACM).


To mark the occasion TAG presented His Serene Highness Prince Albert II of Monaco and Red Bull Racing’s Max Verstappen with their very own one-of-a-kind variations of the new Monaco Titan that were specially designed and engraved with personalised markings.

Coincidentally enough, two days after receiving this lucky charm Verstappen went on to take his first ever Monaco Grand Prix win in the Principality after seven previous failed attempts – seeing him ahead of Carlos Sainz and Lando Norris on the podium.


Another win for Max, another win for Red Bull Racing and another win for TAG Heuer. To me it seems as though this budding relationship between TAG and Red Bull is only destined to grow further with Max Verstappen on board. I certainly can’t wait to see how TAG further develop their presence within the motorsport’s realm and hopefully we see the release of some more Red Bull and Verstappen inspired watches added to the existing collection.

Next up on the TAG Heuer racing calendar we have the upcoming Indianapolis 500 on Sunday 30th May 2021 where TAG have been the official Timekeeper and Scorer since 2004 – STAY TUNED!