It’s a-me, TAG Heuer! TAG Heuer x Super Mario Collab

HOLD UP HOLD UP!


1) England are in the Euro 2020 final.

2) Bozza is easing UK coronavirus restrictions.

3) NOW TAG HEUER ARE RELEASING A SUPER MARIO COLLAB WITH NINTENDO.


MAMA MIA! CAN THIS WEEK GET ANY BETTER!?


P.S. I’m a huge Super Mario geek... shock.

So for those of you that are a tad behind, let me catch you up. At around 11am today (09/07/21), luxury Swiss watchmaker TAG Heuer announced via their mailing list that they are releasing a limited edition watch made in collaboration with Nintendo’s Super Mario franchise.


Not many details have been revealed just yet but thankfully there’s not long to wait until all is revealed on July 15th 2021. Until then you can register your interest via the TAG Heuer website to get early access to the exclusive piece.


I find this very exciting as it’s an unusual move for TAG to make, yet again proving their ability to be so daring as a brand. We haven’t really seen any major video game collaborations like this from any of the big branded luxury watchmakers so this is quite a unique turn of events.


Will you be staying tuned to see the world’s most loved Italian plumber make an appearance on a TAG Heuer watch? Do you even care? Let us know in the comments below.