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The Watch | STORY




Unlike most of the "big boys" in the industry, we don't have tens of years of heritage behind us (yet) so we can't really brag about that. But what we can brag about is the fact that we are a small family run business, fuelled by a passion for watches and a desire to make our presence known in the watch world.

Our business sprouted from a hobby in 2017, whereby once upon a time we had accumulated a large personal collection of watches and decided that the collection needed thinning out. With much heartbreak we re-homed our watches, but actually enjoyed doing so in the process. Seeing the joy that a beautiful watch could bring to a new owner really filled us with energy and from there we kinda got hooked.


At the time I was fresh out of uni and sick of working a dead end job. I was at a point in my life where I knew I needed more. The energy that I got from selling watches and making people happy filled me with even more desire to break free. So I used this opportunity to re-invest all of the money back into watches (typical, right) but this time with the intention of selling for profit and setting up my own business. 


As with all businesses we worked hard to get this baby off the ground and haven't looked back since. We have put many smiles on people's faces, got to experience some beautiful watches and met some awesome people along the way. It's been the best ride of our lives.


THE BUILD UP: 2017-2020


After 3 years of non stop watch dealing experience under our belts we could safely say that we knew our stuff! After all, Malcom Gladwell did say that it only takes 10,000 hours to become a master of your trade, and by now we'd already reached 26,298 hours. At this point we realised that our specialism was going to be as an online retailer, selling only pre-owned watches from the more luxurious brands.


During these build up years, we had not only acquired a great deal of knowledge and expertise within the watch world but had also created a banging network of people around us. By this point we had made connections with various offsite technicians, which enable us to have our stock professionally inspected, serviced and cleaned. This gave us some much needed freed up time to focus our attention elsewhere and plan for the future!

Towards the end of 2020 we had big dreams in sight. But then Covid hit...



THE EXPANSION: 2021-2022

As for most of us, Covid put our big dreams on hold. But despite this, the business still continued to get stronger and stronger. We used this time to further experiment with other watch brands and really hammered down on some of the weaker aspects of the business. 


After thankfully surviving lockdown and Brexit, the business was ready to move into its shiny new home at end of 2021 at Dunston Business Village, Staffordshire. Yes, thats right, we got physical!


Why? Well, as our brand portfolio was expanding, so was our customer base and the prices of our watches. We knew that it was important to start providing customers with a base where they can come and visit us to see the watches in the flesh and interact with us, and we've loved meeting each and every person since! 

Why not get in touch with us and book a viewing appointment for yourself? We have tea and biscuits.





Right now, we would say that we are doing a pretty awesome job at providing you guys with your dream watches. Dont believe us? Then maybe you'll believe these guys:


BUT WE AREN'T STOPPING THERE! Our magic crystal ball tells us that the future is bright for The Watch Village (although you don't have to be a psychic to work that one out). We are growing stronger by the day and have some big plans ahead of us. TOP SECRET ones I'm afraid, but be sure to subscribe to join us on the ride!

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